• Brand strategy and positioning
    • Communications strategy
    • Marketing plan development
    • Evaluation of marketing effectiveness
    • Acquisition, retention, loyalty and share of wallet strategies
    • Marketing mix recommendations
    • Key message development
    • Advice on positioning against competing offers
    • Campaign planning advice
    • Financial services marketing specialists
    • Tangible outcomes
    • Personal service from the owner

Bell Direct - brand refresh, marketing strategy and rollout

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Our goal

  • Refresh the Bell Direct brand to target active traders
  • Capture significant market share
  • Generate accelerated brand awareness with active traders

Our involvement

  • Developed brand strategy and new visual identity
  • Ongoing strategic marketing advice from 2009 to present
  • Creative advice and development of advertising campaign
  • Creative advice and development of DM and below the line campaigns

The Outcome

  • Secured top 3 market share position with active traders
  • Moe than 50% brand awareness with active traders in 2 years
  • Continually evolving creative strategy
  • Award winning performance as a player in the online broking marketplace
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