Target audience analysis and segmentation - SMSF
As part of their foray into the SMSF market, AMP Capital engaged EndGame to develop a segmentation model for SMSF advisers and trustees.
Develop a segmentation model for SMSF advisers and trustees.
- Analysed SMSF market research to identify possible segmentation criteria and options
- Drove custom market research to better identify and understand each segment
- Facilitated workshops with key stakeholders to build the final segmentation model
A segmentation model for both advisers and trustees that is sound and makes sense in the business.