Marketing team design and guidance
AMP Capital were looking for strategic advice after a restructure about different ways to structure their marketing resources to best meet the long term strategic goals of the business. They engaged endgame to help them understand what is best practice and the future direction of marketing.
Our endgame
Guide AMP Capital in structuring their marketing structure to best meet strategic business goals.
Our involvement
- Identified best practice marketing structures within and outside financial services
- Identified future marketing trends impacting marketing
- Ran a series a workshops with the senior marketing team to help design and structure the marketing vision, and how marketing delivers to the business strategy
Outcomes
- Ensured best practice marketing is incorporated in the strategy
- Ensured opportunities and threats from marketing trends are taken into account in the strategy
- Articulated marketing purpose and vision
- Clarified marketing’s contribution to business strategy