State Street Global Advisers
SPDR ETFs - Marketing strategy

SPDR - a leading brand in the burgeoning ETF marketplace – has been working with EndGame since 2013 to provide strategic advice to continue to build the brand and defend its market share. After initially developing marketing strategies and plans, endgame has advised SPDR on a variety of campaign and research projects.

Our endgame

Develop marketing strategies to defend and capture market share, and build brand awareness

Our involvement

  • Developed marketing plan and strategy recommendations in 2013, 2014 and 2015
  • Provided ongoing strategic marketing advice from 2013
  • Developed creative briefs and campaign strategies – then oversaw implementation
  • Implemented the SPY launch in 2014/15


  • Increased awareness with key target audiences
  • Marketing guidance and direction as marketing resources have evolved
  • Successful launch of SPY to market

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